Heard about this on the BBC while driving to work. This reminded me of a recent post on policymic about stereotypes reinforced by toy companies (and some amazing toys that break these stereotypes) I heard recently that some toy companies, including Legos, have actually become more gender-directed in recent years, which is crazy! It doesn't even really make economical sense. Thankfully, there are potential consumers, like the 7-year-old girl featured in the Washington Post story that are demanding change.
Lego scientist. Photograph: Lego (from Washington Post)
She looks like she's holding Listerine bottles ;-)
ReplyDeleteLEGO just continues to get better and better!
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